The evolution of data

Integration between SEO and PPC is getting more and more important for delivering performance in marketing campaigns. Recent changes in Google analytics has added to this by unlocking more data for clients.

Evolution of data

Our Head of SEO recently wrote a post on what the evolution of data means for the performance of marketing campaigns with some helpful tips and ideas as well as what we are testing in the Search teams here are PHD to get the most out of these advancements for our clients.

You can read the full article here

 

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