Live from Cannes: Today I met

live from cannnes 15-02

Get me Canned Winner, Becci Dive, writes about who she met on Day 3 of the Cannes International Festival of Creativity.

How do you follow a seminar hosted by PHD and the inventor of the Internet? Get Jamie Oliver in.

He is a perfect example of the use of celebrity status driving social change. The passion with which he spoke fuelled the belief of the audience in his stance on health and the use of media to drive awareness and encourage engagement with both the content created but the issues and messages being delivered.

I challenge any seminar this week to “surprise and delight” like this one did. It literally drove Susie Milburn, famed for her dry eyes, to tears.

So, in keeping with the theme of Jamie Oliver surprising and delighting us, I jumped over a wall on Google Beach to accost him whilst he was on his way to make cocktails.

Susie is crying behind the sunglasses, again, by the way.

Pukka.

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