Last night PHD were delighted to take home not one but two IPA Effectiveness Awards for our work with Sainsbury’s and McCain. The IPA Effectiveness Awards are described as the most prestigious and demanding in the industry and to take home two silver awards for our work is an outstanding achievement.
The Silver for McCain was for our work on their Frozen Jacket Potato product launch. Our work alongside JCDecaux included outdoor bus shelter media idea where where the public could smell the potato, touch a giant warn potato and activate a voucher to get money off at point of sale. To read the whole case study click here.
Our work with AMV BBDO and Blue Rubicon on Sainsbury’s was for our 2013 Christmas Campaign, Christmas in a Day where footage filmed by the public helped to create the most successful results for Sainsbury’s.You can read the case study here.