We were absolutely delighted last night to have won not one but TWO Gold Lions for Warner Bros.’ All LEGO Ad Break campaign in Use of Branded Content & Sponsorship and Publications & Media at the Cannes Festival of Creativity.
The All LEGO Ad Break was built to promote the theatrical release of Warner Bros.’, The LEGO Movie. We conceived and planned an entire ITV ad break where four advertisers were immortalised in LEGO bricks in the ad-break of ITV’s Dancing on Ice, including Confused.com, Premier Inn, BT and The British Heart Foundation which ran its award-winning Hard and Fast ad starring Vinnie Jones.
Daren Rubins, CEO of PHD UK said, “The LEGO ad break is a truly innovative media first and one that captured the imagination of the public by transporting ITV viewers to a whole world made of LEGO. So much passion, energy and sheer enthusiasm went into this from the team and it’s a testament to the strength of the idea that it’s had recognition as being world class at the Cannes Lions awards.”
As you know, not all of PHD who worked on the campaign could have been in Cannes so our Managing Partner, Euan Hughton wore a t-shirt to represent the team behind the idea!
David Wilding, Head of Planning, Neil Burling, Media Director, Susie Milburn, Media Planner and Becky Smithson, Broadcast Director, who couldn’t be there on the night were remembered for their great work all the same!
The ad break took over five months to make – the Cannes video award entry took four!