In the outside world: 27th May 2014

Interesting media-related links from the last week from Anjali Ramachandran, Head of Innovation:

Adidas' Instagram shoes

Adidas’ Instagram shoes

The customisation of products continues apace. Adidas are bringing you your Instagram pictures on shoes!

Glamour magazine is looking to exploit content to make it more fit for the social, mobile age. This is how.

You’ve heard of Secret & Whisper, which are all about anonymous content. How about if you ‘e-swapped’ lives with a stranger for 20 days, anonymously?

For anyone interested in the future of TV, do keep an eye on this site from Quartz,a great collection of links updated everyday.

Finally, if you’d like to understand how keeping your head down and safe can damage your business, read ‘one of the definitive documents of the media age’, a leaked report on innovation from the New York Times. A summary by Nieman Journalism Lab is here.

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