Last night marked the premier of the world’s first LEGO ad break, an idea conceived by PHD for the launch of Warner Bros. The LEGO Movie. If you missed it, you can see it on YouTube now.
The special break saw ads by Confused.com, BT, Premier Inn and The British Heart Foundation reproduced in LEGO bricks, immortalising their iconic characters such as Lenny Henry, Vinnie Jones and BRIAN the Confused.com robot with their own LEGO minifigures.
There was an incredible response to the break on Twitter. Here are just a handful of our favourite tweets of the night:
Did you see it? What did you think?