Noteworthy resources and news this week from Anjali Ramachandran, Head of Innovation:
News organisations are trying to figure out ways to maintain social currency. NBC’s News Group in the US has announced a partnership with NowThis News, a startup that tailors news in short-form video segments for distribution on Vine, Instagram and Snapchat. They announced a partnership with the tech news site Recode that replaced the popular tech site All Things D earlier this month as well. Clearly they are taking partnership seriously, as the chairwoman of the group said: “We can’t be as precious about having it all within our house and our platform.”
Another interesting partnership announced in our industry is that of Vodafone, OMD and IPC Media, who are working together on a research project to explore how technology will affect families and the home in the future, building on OMD’s Future of Britain work in the UK. Look out for ‘Future of the Family’ to be published in the spring.
Start-up Mindie which aims to be the ‘MTV for Mobile’ has just raised a considerable amount of funding from an impressive group of investors. Launched back in October last year, Mindie allows you to pick a track, record a few seconds of video, and share it on Twitter, Facebook and Mindie itself. It’s about music discovery through the power of video as you swipe to discover music accompanying videos you like. The short-termist nature of our internet-addled brains has led to the rise of Snapchat, Vine and Instagram video over the last year, and with music being an evergreen passion it will be interesting to see how this fares.
UK-based content strategy group Storythings are working with Pulse Films on a Channel 4 show that aims to track a group of people who are in the process of building the project of their dreams, having come up with a great idea, whether in the pub or on Kickstarter. If you’re the creative type who likes making things, then you can apply to feature too! They are documenting people who are working on cool projects at the moment at Project Follow Me.
And thanks to mobile shopping app Shopkick, 100 American Eagle stores are going to see Apple’s iBeacons in use in the US. Typically Shopkick alerts customers to offers in a store if the app is open on their phones already, but with this they get to send push notifications which will be much more interesting. They already implemented iBeacons in Macy’s flagship New York and San Francisco stores back in November, but American Eagle will be the first brand to take it to so many stores. This is only the beginning of what I think will be an iBeacon revolution, so stay tuned. It remains to be seen how Android will fight back; Qualcomm have developed a competitor technology for the platform but so far Apple clearly have the upper hand.
That’s it for this week, enjoy the weekend!