PHD’s Social Media Strategist, Tom Gatenby, brings you some of this week’s social media news.
Hello all. It has been Social Media Week in London and there’s been plenty of social news to go with it…
- Facebook starts up mobile ad network again and is focussing on improved targeting.
- Facebook allowing edits. Dyslexic community managers from around the globe will be praising Zuckerberg’s decision to finally allow users to edit their posts. (Unfortunately you will be able to see that the post has been edited though)
— Tom Gatenby (@TomGatenby1) August 11, 2013
- Don’t tweet negative things about airlines (unless you are a lawyer) as one EasyJet customer found out the hard way, it may mean you aren’t allowed on your flight.
- Sometimes piggybacking on trends can be beneficial for brands. This was not the case for Millets this week with a very distasteful tweet.
- Pinterest expanding its set of rich pins to include more details about pinned articles.
- Pinterest announced on Thursday that they will start testing new promotional opportunities for business with the option to promote certain pins from your accounts. This is certainly receiving mixed reviews.
- Google+ hangout enabling fans to get digital autographs from their favourite celebrities. (Doesn’t really count though does it!)
- Google is now incorporating hashtags into search results.
Read up on the apparent future trends from Social Media Week here.
With the release of two new iPhones it is no wonder that the leading viral ads are mobile based.
- Surprisingly the top ad is from Motorola with the Lazy Phone. A pretty funny/ disturbing show of how you don’t even need to touch your Moto X to work it.
- One other way to get people to share your advert is to use toilet talk, but in an unusual amusing way. Seeing as this brand is called Poo-Pouri and the video is called “Girls Don’t Poop” it is no wonder it is such a success. In my immature eyes.
- Type “Google in 1998” into the Google search bar to see what it looked like back in the day.
- Vogue released a 902 page fashion bible for fall. 70% of this is just ads! One copywriter took a penknife and black marker to remove all the ads. He is selling his version of the magazine at the same price it would have cost all the companies to get their ads in there. $4.5M