This week’s social media newsletter has latest in network updates, campaigns, viral videos and tech.
Written by Tom Gatenby
- Facebook generates $655.6m from mobile ads – more than 41% of its total revenue. (Facebook now has over 800M mobile users globally)
Travel & Hospitality winning social sentiment -According to Adobe, the Travel and Hospitality sector are best at taking care of their customer services on Social Networks.
- Reddit released a new feature called “multireddits,” which allows users to view specific, customised groups of subreddits as opposed to the default front page. (The main response to this has been negative)
- Twitter’s ‘Amplify’, the product allowing media brands and advertisers to re-promote TV spots on the micro blogging network, is now available to all brands in the US. Expect to see some results in the coming weeks.
- YouTube have added embeddable subscribe buttons. Meaning people can subscribe to brands YouTube channels without even having to go to YouTube!
- Sick of hearing everything about it? That’s why The Guardian created a ‘Republican Button’ allowing you to switch off from all the news Great Work!
- I don’t want to dwell on The Royal Baby and how brands have jumped on board with this too much. See how some brands jumped on this trend here, here or here. (Comedy Central UK and Cadbury’s really stand out for me!)
Other Cool campaigns
- BMW create a fake holiday in China, called the ‘Day of regret’, on Sina Weibo, to promote their new car the ‘Control Z4’. A very clever and successful campaign.
- Drinks Calculator have used what they knew would be a viral hit, drunk people stumbling/ falling all over the place, to make people think about how much they should (n’t) be drinking. A great use of viral videos to promote a relevant product. Watch it now!
- Fashion first– Oscar De La Renta released their fall ad campaign on Instagram.
- Coca- Cola continues with their Happiness campaign with this ‘Smile Back’ video. You may also have missed: “The most outrageous way to share a coke.” (If you want to skip the annoying, overly excited intro then skip to 1.30)
- Adidas and Chicago Bulls star Derrick Rose launched a pop-up shop in Hackney to promote Rose’s limited addition adidas basketball trainer. In order to get a pair of the shoes, UK Basketball fans had to get them off shelves which were 10 feet high, the height of a basketball rim.Here is a #JumpWithDRose winner.
- New app – Fiat ‘You Wear’ Facebook app. The app looks at your Facebook photos and analyses which colour you wear most, what that means about you and what Fiat 500 suits you best. Interesting, but doesn’t make me want to buy a Fiat…
- YouTube has started an Easter egg hunt ready for the upcoming ‘Geek Week’. They tweeted a bunch of numbers which if you are good enough at coding to understand translates into “/ geekweek”. If you type this into YouTube search you get a retro feel. Find out more about ‘Geek Week’ here.
- Pay with your face?! Finnish company has developed a face recognition system enabling you to pay for things with your face. Amazing
- Kanye West has come up with the first interactive music video.
- Girls in miniskirts have been used to advertise brands before… not in this way. In Tokyo a PR company has turned women’s legs into literally a walking billboard. The girls are being paid up to $100 a day to wear the stickers on their legs.
- Check out Manchester United’s star players advertising Tomato juice…. Beautiful!