- ‘Embedded on These Websites’ is a new functionality that shows links to articles online that have embedded the tweet. It has not been rolled out by Twitter yet but will be great for cutting through all the noise.
- Twitter will now start showing targeted ads based on information in people’s Twitter bios. Piers Morgan’s Twitter bio starts: “One day you’re the cock of the walk…” so it will be interesting to see what ads are targeted at him!
- Sponsored Updates on LinkedIn… to be launched next Monday. In my opinion the network’s best advertising option yet, just like promoted tweets but for LinkedIn.Have a sneak peek here.
- Vine updates with the option to ‘Revine’ – just one of many new changes to the social network.
- O2 has launched a £10m ‘Be More Dog’ campaign designed to “rid the UK of cynicism” by embracing the inner dog. Continuing the light hearted approach they apply to their Twitter feed playful approach from the brand. I love dogs, and ‘a cat acting like a dog’ will surely be a viral sensation… I’m not sold for some reason; are you?
- “Danny MacAskill’s Imaginate” – Jay Z has been knocked off the top spot by Red Bull and Danny MacAskill. If you like Red Bull’s marketing in general you will LOVE this. (As long as you have a spare 7 minutes)
- European Tour (Golf) – did something unusual which will appeal to golf and tech fans. They put Rory McIlroy (pro golfer) up against a computer controlled hitting machine (which happens to have a wicked sense of humour.) The video’s received 2.5m views in a week.
Tech news (Not Social)
- A new potential way to advertise- through vibrating train windows. That’s right the vibrations of the windows will send an advert into your brain. No one else will be able to hear it. Weird, and in my opinion intrusive but it is certainly innovative.
- The smartphone industry is expanding so quickly, as are the prices of them. Well Nokia have created a $68 mobile phone designed for fast internet, which will do brilliantly in developing countries.
- Never wet- a superhydrophobic spray-on coating that repels water, mud, ice and other liquids. Sounds complicated, when you watch this you will understand why the inventor of this will become multibillionaires.
Written by Tom Gatenby