Good afternoon all. We have everything from Alex Ferguson to Ryan Gosling this week. Check it out
Alex Ferguson has retired.
- 1.4 million mentions of it on Twitter in the first hour – by comparison it took four hours for the death of former Prime Minister Baroness Thatcher to top one million. Check out more stats on Simply Zesty.
- Nando’s jumped on this in a clever way and created Fergie Time, a 5 minute later closing time for their Manchester restaurants. Which instantly created huge buzz on Twitter.
- Paddy Power took their usual subtle tone in response to the news of Sir Alex’s retirement with this controversial billboard campaign.
Not so good news for Google as recent reports suggest on average users are spending just 7 minutes a month on Google+.
Pinterest is tweaking its photo-sharing network for users in the UK with some additional features to encourage people to upload more content and engage with other people. The idea is to drive new sign ups and engagement on the site. It will be interesting to see how this effects the growth of Pinterest users in the UK.
- VW – innovative marketing once again -Wanting to promote its side assist feature, which warns you about any incoming danger before you might actually see it, it created a YouTube video which prompts you to place your mouse pointer on the ticker itself. The idea is that seeing the preview of the video alerts you to what’s going to happen later, which is exactly what side assist does.
- The Diet Coke Slender Vender – To show just how slimming Diet Coke is they created the thinnest vending machine ever. Quite a cool idea but pretty sure diet coke won’t make you slimmer. If Evian had made one of these it may have made more sense.
McDonalds is looking to capitalise on the Hero of the US kidnappings Charles Ramsay as he mentioned he was eating McDonald’s. McDonald’s tweeted that they would be in touch, which has been seen as insensitive by some.
Viral Video of the week
Sobiech is a 17-year-old musician who was diagnosed three years ago with osteosarcoma, a rare form of bone cancer. With only months to live, Sobiech used music to say goodbye — moving millions of people with his song, “Clouds.” Well now the message is being spread by the celebs with tonnes of them getting involved in singing the song.
Meme of the week –A great use of Vine –Ryan Gosling doesn’t like cereal
Written by Tom Gatenby