Good afternoon all. This week we have everything from lingerie to Brad Pitt….
First Facebook Poke campaign from Delta Lingerie. They created a slightly mysterious/ voyeuristic/ ‘pervy’ 10 second video to promote “a one-time sales promotion on lingerie” which won’t come back. Seeing as the Facebook Poke has been referred to as the perfect ‘sexting’ app this brand seems appropriate as the first marketers to use it. Read more on Business Insider
Other Facebook News
- “Facebook manages to reunite sisters after 72 years”- Wow it is such a caring social network…
- Facebook reigns supreme around the world being the most used social network in 127 countries (out of 137 that was tested) See more on Mashable
Brad Pitt has joined China’s version of Twitter – Sina Weibo. In his first message he hinted that he could be making a visit to the country. On Pitt’s account the actor simply stated: “It is the truth. Yup, I’m coming.” The message attracted over 22,000 comments before it got removed. Why did Pitt join Sina Weibo? See possible reasons here on Mashable
Google+ gets 1 up on the images – There is one problem with Twitter and Facebook photos – difficult to zoom in and pan across. Well Google+ has introduced that feature this week for large images. Handy… but I ‘m still not sold on G+
Linkedin hits 200 million users and it is growing at 2 new members every second!
The cost of Social
- Facebook’s stock price soars past $30, its highest in nearly 6 months. A good start to 2013 for Mr.Zuckerburg!
- Amazingly Twitter UK has recorded just £16.5k profits in 2012…. I can only presume that this has nothing to do with tax.
Experiential Campaign -Evian have created a swing set in Canary Wharf and a see- saw in Finsbury Park. Why?! so we can all ‘Live Young’. Both installations featured a kinetically triggered snow machine which rewards playfull behaviour, the more fun the more snow. Check it out
- Lego customer service goes viral. Around this time last year some brilliant customer service from Sainsbury’s went viral and ended with Tiger Bread being renamed Giraffe Bread. Now it is LEGO’s turn to go viral with this great response to a little boys letter. If it is real it’s great. Check it out on Facebook.
- KFC – unfortunate viral– not for the feint hearted If you don’t like eating brains you won’t like this…?!
New app. Monopoly are getting rid of one of their classic ‘tokens’ (objects that players choose to be while playing the game) and they are letting us decide…. Using a Facebook app. This allows fans to vote for the piece they want to get rid of and the new piece they want to replace it. Read more on how to “Give The Boot the boot” here.
Sad Tech news for Camera lovers Jessops is put into administration by the ever increasing use of smartphone photography. Read more on The Telegraph
Finally if you have got this far. I couldn’t leave you on a sad note so here is two viral videos which has nothing to do with any brands: