We are quite pleased with a new bit of work for our clients McCain.
The national campaign encourages consumers to ‘celebrate the feel good sensation of eating chips’ through TV, VoD, Digital & National OOH.
In 10 locations nationally we are asking consumers to “High Five if you are having chips tonight”- this is celebrated with lights, a fanfare and a coupon for 50p off your chips.
Also, at a further 160 locations nationally we are asking consumers to “Hop Skip Jump if you are having chips tonight” with stencilled Hopscotch markings next to the 6 sheets.
If you see any of these executions as you go about your day, do get involved and bring that extra smile to your face and those around you!
Posted by Verity Jennings, Media Manager