Here’s to Extraordinary

Tonight, 29th August, marks the official start of the London 2012 Paralympic Games, sponsored by Sainsbury’s. Excited? So are we. On Twitter? Get involved and show your support by joining the conversation on #Extraordinary2012 with Sainsbury’s – Cadbury’s have already gotten the ball rolling this morning, followed closely by Virgin Media, Visit London and Andy Murray! Ok, not that Andy Murray…

Even better, if you want to know more about who these extraordinary Paralympians are, head over to AOL Mail, where we’re also running an Interactive Login, and it doesn’t even matter if you don’t use AOL Mail!

And for those of you who’ll be staying up late to watch the awesome Opening Ceremony, featuring the likes of Stephen Hawking and Paralympians past and present, make sure you look out for our TV spot at 11.05pm, just before the torch gets lit, featuring Sainsbury’s sport ambassador David Beckham.

But it doesn’t end there – Sainsbury’s is all about the Paralympics, so we’ll be tweeting and Facebooking support for our #Extraordinary2012 Paralympians throughout the Games. Make sure you Like us and Follow us for all the latest and greatest over the next two weeks!

Posted by Claire Elsworth, Digital Client Services Manager

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