PHD and Eat Big Fish at Cannes on challenger brands

Yesterday at Cannes, PHD and Eat Big Fish presented a seminar on challenger brands with Adam Morgan. We’ll try and get the actual talk as soon as we can, but in the meantime, here are 3 preview videos with snippets from owners and managers of challenger brands like Hiut Denim, Airbnb and Audi.

‘Overthrow: Ten Ways to Tell a Challenger Story’ – PHD & eatbigfish Cannes Lions 2012 Seminar Preview film from PHD Worldwide on Vimeo.

Overthrow: Ten Ways to Tell a Challenger Story – PHD & eatbigfish Cannes Lions 2012 Seminar Preview film part 2 from PHD Worldwide on Vimeo.

Overthrow: 10 ways to tell a challenger story part 3 from PHD Worldwide on Vimeo.

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