I recently lost my mobile phone for a week or so, and not having the foresight to back up my numbers elsewhere, turned to Facebook when I needed to make contact with people, with varying degrees of success. A lot of people it transpired are on Facebook without nearly being much as committed to it as their phone; they rarely check it and so you can’t expect much of a response for several days. Either that or they were […]
Changes are afoot in the world of on-demand TV and video that could not only impact the viewing patterns of early adopters and the masses, but bring about a seismic shift in advertising revenues which are today mostly TV-driven. In fact, I am fairly certain that the masses will get there sooner than expected, if these changes continue apace. The biggest of these changes is part of Google’s new strategy, who with YouTube have put their stake firmly in the […]
Brands get ready – on Facebook you will soon be forced to use Timeline as your new profile page design. According to Facebook CEO Mark Zuckerberg, Timeline is a way to better present “the story of your life.” The same will hold true for brands. With the announcement this week, it’s time to start preparing your brand for this important change. After the transition, when someone looks at your Timeline, he or she will be able to see summaries of […]
Last Thursday, as part of Anjali’s Inspiration Sessions we went to the Science Museum! No, we weren’t just going because she hadn’t been before and just wanted to check it out, but rather to see the travelling ‘Hidden Heroes: The Genius of Everyday Things’ exhibition. A lot like the ‘Power of Making’ exhibition at the V & A we went to in December this show celebrated 44 everyday classic objects and the genius behind them. From the zip to the […]
We’re pretty proud of the recent outdoor work we did for Gap, the first brand in the UK to use illuminated T-side ads on buses. We thought it was a nice way to bring Gap’s ‘Be Bright’ campaign to life, especially in the dark winter evenings of February. There’s an article here in Media Week if you’d like to know more, but otherwise here are some additional pictures.
Categories: PHD projects
With temperatures dropping below zero and forecasts of heavy snow all over the UK, what better way to spend an evening than with a cup of tea and a film. The latest addition to my collection is Final Destination 5. A Blu-ray with a twist. The Warner Bros title is the first film in the UK to include an Ultraviolet digital copy. Ultraviolet allows consumers to store all the films they purchase in a digital locker and lets you […]
This morning I went to an event organised by interactive video advertising company Brainient, on the topic of Video Advertising Trends for 2012. Here are my notes, which I thought would be useful to share here: Sorosh Tavakoli, Founder and CEO, Videoplaza Videoplaza apparently raised $12 million for its multiscreen ad sharing platform just yesterday. The founder spoke about the following themes in video advertising: a) Audiences will be cross-platform: they are no longer just via the TV, but use […]