Yesterday I was invited to join a panel discussion at the Connected TV World summit (conveniently held at the Royal Society of Medicine just down the road). The panel comprised Oli Newton (Head of Strategic Partnerships, Starcom MediaVest), Olivier Van Wynendaele (Senior Manager, Production Planning & Business Development, Toshiba Europe), Tom Wolfe, Senior Director, Advanced Advertising, Rovi), Jon … Continue reading »
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Planning 2020: The rise of the Moneyball Artist
In February, a few of us here at PHD put our heads together to come up with ideas we could put into an entry for WARC’s Admap Prize. Sadly, we didn’t make the shortlist, which was announced earlier this week, but we thought some of you may like to read what we finally submitted. Here goes. … Continue reading »
‘Turning the couch potato in to the golden egg’
Yesterday I attended the 3rd annual Future TV Advertising Forum – lots of future gazing and not all from a UK perspective but some good stuff relevant for us and our clients nonetheless. In terms of Europe, the UK is leading way with emerging TV formats – we can look to the US to … Continue reading »
