Soundbites from clients: the IPA’s Modern Briefing 2

I went to the IPA Strategy Group Modern Briefing 2 event last week, where clients spoke about how they want to / do brief agencies. Very good it was too, I thought I’d share some key soundbites as a few are very good food for thought Ben Malbon, Google Creative Labs, NY (talking about agencies … Continue reading »

David Wilding’s final view from Cannes – Day 4

So farewell then Cannes. Thanks for having us and hopefully see you again very soon. Now I know I might be biased but for me the seminars ended on a high yesterday with Adam Morgan’s excellent presentation on challenger brand types in the PHD seminar although I do have to report an enormous stampede to … Continue reading »

David Wilding’s view from Cannes – Day 3

Day 3 and, perhaps a little too late, I’ve established that the basement is the best place to hang out. Seminars are streamed down here which means it’s easy to nip off and do something else if you’re stuck in a dud one, the masterclass space is down here (looking forward to a session called … Continue reading »

David Wilding’s view from Cannes – Day 2

A really busy day today – 5 seminars so far with a YouTube seminar about to start. We started with Coca Cola’s Joe Tripoldi who made an excellent presentation about “generating shared value” with new connected consumers. While that may actually sound pretty boring what he meant by “shared value” is creating experiences had by … Continue reading »

David Wilding’s view from Cannes – Day 1

PHD UK’s Head of Planning is Cannes this week. Before he left, he promised to compose his daily thoughts for us. And here they are… And so hello from Cannes. I’m lucky enough to be here until Thursday with the 4 PHD young Lions and the plan is to send the odd update via this … Continue reading »

The year ahead for media planning

David Wilding, our Head of Planning, wrote this piece for Campaign recently. – Several years ago, I knew of a bloke whose pulling technique involved pointing at a woman’s chest as she walked past and guessing her bra size aloud. If he was in media planning today (and I suspect he’s more likely to be … Continue reading »

Punters

Of all the words used to describe real people, ‘punter’ is one of the more evocative. There’s something about its sheer bluntness that appeals. Punters are grounded, down to earth, living in the real world and have no time for all that fancy advertising stuff. Punters tell it like it is. Punters drink strong builder’s … Continue reading »

Do Churned and Nu Vibe have more in common than they’d like to admit?

Now I like X Factor as much as the next man but I’ll be honest – I haven’t seen the Yeo Valley ad yet. Well at least not on X Factor. I’ve looked it up on You Tube naturally but I think that’s probably because of the interest around the campaign in the industry I … Continue reading »