The year ahead for media planning

David Wilding, our Head of Planning, wrote this piece for Campaign recently. – Several years ago, I knew of a bloke whose pulling technique involved pointing at a woman’s chest as she walked past and guessing her bra size aloud. If he was in media planning today (and I suspect he’s more likely to be … Continue reading »

Punters

Of all the words used to describe real people, ‘punter’ is one of the more evocative. There’s something about its sheer bluntness that appeals. Punters are grounded, down to earth, living in the real world and have no time for all that fancy advertising stuff. Punters tell it like it is. Punters drink strong builder’s … Continue reading »

Do Churned and Nu Vibe have more in common than they’d like to admit?

Now I like X Factor as much as the next man but I’ll be honest – I haven’t seen the Yeo Valley ad yet. Well at least not on X Factor. I’ve looked it up on You Tube naturally but I think that’s probably because of the interest around the campaign in the industry I … Continue reading »