The APG pulled off what I thought of as a coup when I first heard about their most recent ‘Worlds Collide’ event: they got Jeremy Gilley, founder of Peace One Day, General Sir Mike Jackson, previously commander of the British Army, David Droga, founder of Sydney, Auckland and New York-based agency Droga5 and Alastair Campbell, … Continue reading »
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Thoughts on the Participation Paradox
I mentioned a while ago that occasionally some of us get together to chat about planning-related issues of the day. Recently we debated Martin Weigel’s participation paradox, as put forth in his blog post. We discussed how penetration is a better campaign objective than loyalty when you consider the main objective of advertising is to sell. But … Continue reading »
Planning 2020: The rise of the Moneyball Artist
In February, a few of us here at PHD put our heads together to come up with ideas we could put into an entry for WARC’s Admap Prize. Sadly, we didn’t make the shortlist, which was announced earlier this week, but we thought some of you may like to read what we finally submitted. Here goes. … Continue reading »
Making sense of the future: intention vs. attention in a technology-powered world
At SXSW recently, after what sounds like a fascinating talk, Mel Exon and Jeremy Ettinghausen from BBH Labs polled the attendees on which of two technology-enabled futures they’d prefer living in. The SXSW panel used the analogies of Skynet (the robot-enabled antithesis to the Terminator) and Mad Max (the one-man crusade against evil in the … Continue reading »
The online TV and video battle is heating up
Changes are afoot in the world of on-demand TV and video that could not only impact the viewing patterns of early adopters and the masses, but bring about a seismic shift in advertising revenues which are today mostly TV-driven. In fact, I am fairly certain that the masses will get there sooner than expected, if … Continue reading »
Video Advertising Trends for 2012
This morning I went to an event organised by interactive video advertising company Brainient, on the topic of Video Advertising Trends for 2012. Here are my notes, which I thought would be useful to share here: Sorosh Tavakoli, Founder and CEO, Videoplaza Videoplaza apparently raised $12 million for its multiscreen ad sharing platform just yesterday. … Continue reading »
PHD UK Cheat Sheet: Thoughts on the personalisation of data
Every few weeks a few of us at PHD London get together to chat about a media-related topic in the news, usually anchored to a piece of content. The output from these meetings is something we’re calling PHD Cheat Sheets and is essentially a quick roundup of our key thoughts. At our first meeting last … Continue reading »
The art of rhetoric
Last week I went for a talk at the RSA where writer and columnist Sam Leith spoke about the art of persuasion in terms of rhetoric, with Philip Collins, former speech writer for Tony Blair. Leigh began with a summary of the idea of rhetoric as a subject. Historically, Aristotle divided the art of persuasion into ethos … Continue reading »
Human brands
For a long time now, I’ve been wondering about why brands think it is OK to interrupt our daily lives with their messaging: people handing flyers out as you walk to work, posters in the tube, TV ads every 5 minutes when you sit down to watch the umpteenth re-run of Friends, ads on the … Continue reading »
