Our usual collection of interesting media links from around the world: MARKETING INNOVATION In India, Unilever’s Active Wheel detergent had to reach a rural audience with low levels of literacy. They used SMS and humour to cut through very successfully. Why: Shows how working with constraints leads to real creativity. Amnesty used Facebook Timeline to … Continue reading »
Filed under Media …
Squared 2013: An Industry Review
Natasha Halhead (@nat_erz), Media Assistant at PHD, continues her series of posts on her experience this year at Google Squared. — Over the last month, 37 of Adland’s freshest faces have been hard at work in a small office hidden away on Tottenham Court Road, trying our hands at everything from getting inner-city school children … Continue reading »
In the outside world: 12th April
Hope you’re all enjoying the slightly warmer (i.e warmer by 2 degrees C) weather we’re having, never mind the rain! Think about getting the community to participate in what you do Maes is a Belgian beer brand. It is also the 3rd most popular last name in the country. Despite that, they’re giving away free … Continue reading »
In the outside world: 5th April
Think of bringing your audience content that they want The much-loved TV series Arrested Development returns to screens in May – 15 episodes that anyone can watch on Netflix in key markets. After House of Cards and the upcoming original horror series Hemlock Grove this month, this really ups the Netflix stakes. It does seem … Continue reading »
In the outside world: 25th March
Think of getting people to participate: Farmdrop is a local food movement, a new kind of online shop that allows you to buy food direct from producers through a community buying group. Think of reinventing your process: Kate Spade is using the lean startup mentality to bring digital deftness to their stores by replacing physical … Continue reading »
Thoughts from Advertising Week Europe
Last week I had the opportunity to attend a few events at Advertising Week Europe. Guardian leadership breakfast The Guardian leadership breakfast saw the CEOs of Radium One, Criteo and GoViral in a conversation with Alan Rusbridger, editor of the Guardian. The audience questions were particularly interesting. Mark Mendoza of Havas Media asked about the role … Continue reading »
Social Media Newsletter 15/03/2013
This week we have everything from boxing trolls, to social cars and a Pepsi prank. Twitter will launch a music service next month. Twitter supposedly acquired We Are Hunted last year and is using its technology to creat a new stand alone music app, which is rumoured to be named Twitter Music. The app will … Continue reading »
Social Media Newsletter 08/03/2013
There is a HUGE amount of really cool campaigns this week. It is all definitely worth a gander! Network changes Last night Facebook announced changes to their newsfeed and surprise, surprise it has given more focus to images with a very minimalist look. There are now also multiple versions of News Feed (music, pages, photos, … Continue reading »
In the outside world: March 8th
And so another Friday rolls around. Time flies when you’re having fun! Think about getting people to be part of what you do Google partners with Volkswagen to launch Smileage, a mobile app and web service where you can add photos and videos taken by you and your co-passengers during a road trip, to a … Continue reading »
Hush puppies: the question no-one wanted asking
How do you make people sit up and take notice of a brand in a low interest category? It’s a question with plenty of potential answers, of which ‘let’s get people talking about X’ could be a valid, if tricksy solution, which often flies in the face of the ‘low-interest’ nature of the said … Continue reading »
