In February, a few of us here at PHD put our heads together to come up with ideas we could put into an entry for WARC’s Admap Prize. Sadly, we didn’t make the shortlist, which was announced earlier this week, but we thought some of you may like to read what we finally submitted. Here goes. … Continue reading »
Filed under Media …
Paper cranes and iPads. Inspirational stories of unconventional designs.
Nested within the cobbled streets of Butlers Wharf is one of London’s less well known gems. After a scenic walk down the South Bank and a cheeky ice cream our PHD contingent arrived at the Design Museum for the fifth anniversary of the Designs of the Year Exhibition. With projects ranging from graphic design and … Continue reading »
Connecting people, not collecting people
I recently lost my mobile phone for a week or so, and not having the foresight to back up my numbers elsewhere, turned to Facebook when I needed to make contact with people, with varying degrees of success. A lot of people it transpired are on Facebook without nearly being much as committed to it … Continue reading »
Snow, Final Destination and the future of DVDs. An evening in with UltraViolet
With temperatures dropping below zero and forecasts of heavy snow all over the UK, what better way to spend an evening than with a cup of tea and a film. The latest addition to my collection is Final Destination 5. A Blu-ray with a twist. The Warner Bros title is the first film in the … Continue reading »
The year ahead for media planning
David Wilding, our Head of Planning, wrote this piece for Campaign recently. – Several years ago, I knew of a bloke whose pulling technique involved pointing at a woman’s chest as she walked past and guessing her bra size aloud. If he was in media planning today (and I suspect he’s more likely to be … Continue reading »
CES. Smart TVs, Las Vegas and the missing porn stars
The Consumer Electronics Show was in full swing last week. Armed with my loyal Canon 350D, my Ray Ban glasses and a bit of a hangover I also showed up in the outskirts of Las Vegas hoping to catch a glimpse of the latest gadgets and new technologies first hand. TV seems to come out … Continue reading »
Tablet ads are falling short of the platform’s potential
Nick Ellsom, our Head of Digital, wrote this piece for New Media Age recently. – 2012 will see every man and his dog buying a tablet it seems, with sales set to sky rocket. Deloitte is predicting 5m+ sales of tablets this year, which means the device is set to become mainstream in the next … Continue reading »
The art of rhetoric
Last week I went for a talk at the RSA where writer and columnist Sam Leith spoke about the art of persuasion in terms of rhetoric, with Philip Collins, former speech writer for Tony Blair. Leigh began with a summary of the idea of rhetoric as a subject. Historically, Aristotle divided the art of persuasion into ethos … Continue reading »
The Power of Making
We had a little expedition to an exhibition yesterday: The Power of Making at the V&A. It’s small but perfectly formed and I urge you to go to see it while you can because it helps make you think about things in a slightly different way. The exhibition showcases objects that have been made in … Continue reading »
Human brands
For a long time now, I’ve been wondering about why brands think it is OK to interrupt our daily lives with their messaging: people handing flyers out as you walk to work, posters in the tube, TV ads every 5 minutes when you sit down to watch the umpteenth re-run of Friends, ads on the … Continue reading »
