Contagious Magazine’s Now/Next/Why: the fourth dimension of time

May 23, 2013 by A Cup of Tea with PHD

 Catherine Aylward, Media Group Manager, went to Contagious’ Now/Next/Why event in London recently. Here’s what she thought: — A couple of weeks back, Anjali and I went to this year’s Contagious: Now, Next, Where conference, where unexpectedly they took us on a journey into the fourth dimension of time… no not anything Dr Who related, but definitely worthy of In Time (everyone’s favourite Justin Timberlake movie!). They encouraged us to think of brands as interfacers, not interactions.  Brands are the device […]

Categories: Exhibitions/Talks

APG Worlds Collide 2013 event: a summary

May 15, 2013 by A Cup of Tea with PHD

A few PHD’ers went to the APG’s Worlds Collide event earlier this week. Lauren Port (@laurenglauren), Media Group Manager, reports: — Yesterday I went to the APG (Account Planning Group)’s strategy conference which was themed ‘How To Win Against All The Odds’. There were four speakers, all from totally different backgrounds, who had some interesting things to say, if not obviously about media planning. Here are a few of the most interesting points: Canon Giles Fraser He was the chancellor […]

Categories: Exhibitions/Talks • Tags: @laurenglauren

Squared 2013: An Industry Review

April 29, 2013 by A Cup of Tea with PHD

Natasha Halhead (@nat_erz), Media Assistant at PHD,  continues her series of posts on her experience this year at Google Squared. — Over the last month, 37 of Adland’s freshest faces have been hard at work in a small office hidden away on Tottenham Court Road, trying our hands at everything from getting inner-city school children excited about Shakespeare, to advising The Prince’s Trust on how to optimise their search strategy. But why? This gathering of industry newcomers from creative, media […]

Categories: Exhibitions/Talks, Media

Playing to Win

April 16, 2013 by A Cup of Tea with PHD

Richard Desforges (@dickiedes), Communications Planning Director, went to an interesting talk by Roger. L. Martin, author and academic, last week. Here’s what it was about: — I went to Canary Wharf last week to see Roger L. Martin, Dean of the highly respected Rotman School of Management at the University of Toronto. He was in town to talk about his new book, which he co-wrote with A.G. Lafley; How Strategy Really Works: Playing to Win. This is about business strategy, […]

Categories: Exhibitions/Talks • Tags: @dickiedes

John V. Willshire at [ ]

April 12, 2013 by A Cup of Tea with PHD

Natasha Halhead is attending Google’s Squared course. This is Part 3 of her experience, read Part 1 and Part 2. — We had an inspirational talk from John Willshire in our first week – you may recognise him as the ex-Head of Innovation here at PHD or in his words ‘the excitable Scottish innovation one’. John is now the proud owner of Smithery, a marketing and product innovation studio, with a manifesto to help companies Make Things People Want, rather […]

Categories: Exhibitions/Talks, PHD People, Social Media • Tags: @nat_erz

Learn by doing [ ]

April 8, 2013 by A Cup of Tea with PHD

This is the second in Natasha Halhead’s series of blog posts of her time at Google Squared. Read Part 1 here. Squared is designed to be an extremely intense and fast-paced experience. The first five days definitely demonstrated this –  not only was I exhausted but surprised with just how much I had learnt and how well I had got to know my fellow Squares [ ]. For the first three days we were introduced to the Squared way of working: it’s interactive, collaborative […]

Categories: Exhibitions/Talks, PHD People • Tags: Google, squared

Getting Squared [ ]

April 5, 2013 by A Cup of Tea with PHD

Natasha Halhead is a Media Assistant who is currently on the Google Squared course. She tells us more about it below, the first of a few posts about her time as a Squared student: To begin my story, I work as a media assistant on the Mondelez planning team.  Back in January I was asked if I would like to take part in the first installment of this year’s Squared, to which I responded, HELL YES! After a jam packed month I have […]

Categories: Exhibitions/Talks, PHD People • Tags: Google, squared

Blessed are those who believe without seeing

March 26, 2013 by A Cup of Tea with PHD

Like a star-crossed lover desperate to make things work, I am back at my keyboard, trying to make sense of  this digital world. 2013 has been pretty inspiring thus far: a year where the Catholic Church has a new Pope, Cadbury has released a new egg-shaped chocolate product, and JT is attempting to bring his musical career back from the dead. All these things considered – and given you all have this Friday off work – it would be amiss […]

Categories: Exhibitions/Talks • Tags: @dukes4

Thoughts from Advertising Week Europe

March 25, 2013 by A Cup of Tea with PHD

Last week I had the opportunity to attend a few events at Advertising Week Europe. Guardian leadership breakfast The Guardian leadership breakfast saw the CEOs of Radium One, Criteo and GoViral in a conversation with Alan Rusbridger, editor of the Guardian. The audience questions were particularly interesting. Mark Mendoza of Havas Media asked about the role of agencies when media startups like those on the panel can (and do) work with clients directly. I have been thinking about this a fair […]

Categories: Exhibitions/Talks, Media • Tags: @anjali28

Social Media Newsletter 22/03/2013

March 22, 2013 by A Cup of Tea with PHD

Hello everyone. This week we have stories of Kate Upton, Google Glass and farting. (Not at the same time) The power of social media. One lady named and shamed a crude joker at a tech conference by tweeting a picture of him. This spiralled MASSIVELY out of control.   Facebook Now you can pay to promote your friend’s posts. Why? Planning an event on Facebook but you aren’t sure what the weather will be like that day? Well Facebook now […]

Categories: applications, Exhibitions/Talks, Facebook, Innovation, Social Media, Tech, Twitter • Tags: App, campaigns, Google Glass, Social Media