I mentioned a while ago that occasionally some of us get together to chat about planning-related issues of the day. Recently we debated Martin Weigel’s participation paradox, as put forth in his blog post. We discussed how penetration is a better campaign objective than loyalty when you consider the main objective of advertising is to sell. But … Continue reading »
Filed under Cheat Sheets …
PHD UK Cheat Sheet: Thoughts on the personalisation of data
Every few weeks a few of us at PHD London get together to chat about a media-related topic in the news, usually anchored to a piece of content. The output from these meetings is something we’re calling PHD Cheat Sheets and is essentially a quick roundup of our key thoughts. At our first meeting last … Continue reading »
