Yesterday at Cannes, PHD and Eat Big Fish presented a seminar on challenger brands with Adam Morgan. We’ll try and get the actual talk as soon as we can, but in the meantime, here are 3 preview videos with snippets from owners and managers of challenger brands like Hiut Denim, Airbnb and Audi.
‘Overthrow: Ten Ways to Tell a Challenger Story’ – PHD & eatbigfish Cannes Lions 2012 Seminar Preview film from PHD Worldwide on Vimeo.
Overthrow: Ten Ways to Tell a Challenger Story – PHD & eatbigfish Cannes Lions 2012 Seminar Preview film part 2 from PHD Worldwide on Vimeo.
Overthrow: 10 ways to tell a challenger story part 3 from PHD Worldwide on Vimeo.
When would u be posting he video seminar ?
Yes we hope to in due course when the video is available.