I recently lost my mobile phone for a week or so, and not having the foresight to back up my numbers elsewhere, turned to Facebook when I needed to make contact with people, with varying degrees of success. A lot of people it transpired are on Facebook without nearly being much as committed to it … Continue reading »
Posted in February 2012 …
The online TV and video battle is heating up
Changes are afoot in the world of on-demand TV and video that could not only impact the viewing patterns of early adopters and the masses, but bring about a seismic shift in advertising revenues which are today mostly TV-driven. In fact, I am fairly certain that the masses will get there sooner than expected, if … Continue reading »
PHD POV: Facebook Timeline for marketers
Brands get ready – on Facebook you will soon be forced to use Timeline as your new profile page design. According to Facebook CEO Mark Zuckerberg, Timeline is a way to better present “the story of your life.” The same will hold true for brands. With the announcement this week, it’s time to start preparing … Continue reading »
Hidden Heroes
Last Thursday, as part of Anjali’s Inspiration Sessions we went to the Science Museum! No, we weren’t just going because she hadn’t been before and just wanted to check it out, but rather to see the travelling ‘Hidden Heroes: The Genius of Everyday Things’ exhibition. A lot like the ‘Power of Making’ exhibition at the … Continue reading »
Outdoor work for Gap
We’re pretty proud of the recent outdoor work we did for Gap, the first brand in the UK to use illuminated T-side ads on buses. We thought it was a nice way to bring Gap’s ‘Be Bright’ campaign to life, especially in the dark winter evenings of February. There’s an article here in Media Week … Continue reading »
Snow, Final Destination and the future of DVDs. An evening in with UltraViolet
With temperatures dropping below zero and forecasts of heavy snow all over the UK, what better way to spend an evening than with a cup of tea and a film. The latest addition to my collection is Final Destination 5. A Blu-ray with a twist. The Warner Bros title is the first film in the … Continue reading »
Video Advertising Trends for 2012
This morning I went to an event organised by interactive video advertising company Brainient, on the topic of Video Advertising Trends for 2012. Here are my notes, which I thought would be useful to share here: Sorosh Tavakoli, Founder and CEO, Videoplaza Videoplaza apparently raised $12 million for its multiscreen ad sharing platform just yesterday. … Continue reading »
