The British Heart Foundation is a PHD client. We’re working on a campaign for them to raise awareness of an issue that probably not very many people (including most of us here at PHD, till we started working on this campaign) knew about: the ability of zebrafish to regenerate its own damaged heart cells and … Continue reading »
Posted in January 2012 …
The year ahead for media planning
David Wilding, our Head of Planning, wrote this piece for Campaign recently. – Several years ago, I knew of a bloke whose pulling technique involved pointing at a woman’s chest as she walked past and guessing her bra size aloud. If he was in media planning today (and I suspect he’s more likely to be … Continue reading »
CES. Smart TVs, Las Vegas and the missing porn stars
The Consumer Electronics Show was in full swing last week. Armed with my loyal Canon 350D, my Ray Ban glasses and a bit of a hangover I also showed up in the outskirts of Las Vegas hoping to catch a glimpse of the latest gadgets and new technologies first hand. TV seems to come out … Continue reading »
Tablet ads are falling short of the platform’s potential
Nick Ellsom, our Head of Digital, wrote this piece for New Media Age recently. – 2012 will see every man and his dog buying a tablet it seems, with sales set to sky rocket. Deloitte is predicting 5m+ sales of tablets this year, which means the device is set to become mainstream in the next … Continue reading »
PHD UK Cheat Sheet: Thoughts on the personalisation of data
Every few weeks a few of us at PHD London get together to chat about a media-related topic in the news, usually anchored to a piece of content. The output from these meetings is something we’re calling PHD Cheat Sheets and is essentially a quick roundup of our key thoughts. At our first meeting last … Continue reading »
The Tyranny of Technology – Lessons From Academia
Anyone who works in marketing will by now no doubt know that Facebook is the 3rd largest ‘country’ on earth, that half a gazillion Android smart phones will shipped in 2011 (not strictly true) or that millions of people are now buying things they don’t need at prices that aren’t profitable through Groupon. In our … Continue reading »
