Last week I went for a talk at the RSA where writer and columnist Sam Leith spoke about the art of persuasion in terms of rhetoric, with Philip Collins, former speech writer for Tony Blair. Leigh began with a summary of the idea of rhetoric as a subject. Historically, Aristotle divided the art of persuasion into ethos … Continue reading »
Posted in December 2011 …
The Power of Making
We had a little expedition to an exhibition yesterday: The Power of Making at the V&A. It’s small but perfectly formed and I urge you to go to see it while you can because it helps make you think about things in a slightly different way. The exhibition showcases objects that have been made in … Continue reading »
Christmas TV ad controversy. But don’t worry, Santa will probably still come …
I saw this video all about Christmas TV ads (via @JulietDuV). And most amusing it is too. Give it a play. It mentions, of course, the controversy around the John Lewis Christmas 2011 ad. An absolute cracker (IMO) using The Smith’s song, “Please, Please, Please, Let me Get What I want”. Perhaps I should have … Continue reading »
Why The Kindle could be the worst thing that’s happened to new authors.
I know the evidence suggests otherwise, the rapid uptake of Kindles in the UK has been nothing short of a phenomenon. Downloaded books now sell more than printed books on Amazon & Waterstones. And my own personal experience has shown that since owning one (From August this year) I have read seven books! Seven books … Continue reading »
‘Turning the couch potato in to the golden egg’
Yesterday I attended the 3rd annual Future TV Advertising Forum – lots of future gazing and not all from a UK perspective but some good stuff relevant for us and our clients nonetheless. In terms of Europe, the UK is leading way with emerging TV formats – we can look to the US to … Continue reading »
