Catherine Aylward, Media Group Manager, went to Contagious’ Now/Next/Why event in London recently. Here’s what she thought: — A couple of weeks back, Anjali and I went to this year’s Contagious: Now, Next, Where conference, where unexpectedly they took us on a journey into the fourth dimension of time… no not anything Dr Who related, but … Continue reading »
PHD Introduces…Ben Harris
Who are you? Ben Harris, Media Planner t’up North What do you do? (in 10 words or less) Add some heat to media plans. A bit of dij. Are you on Twitter? Yes, @benji_harris, since I shared this information my number of tweets has at least halved and I’m still a bit #nervous. Would you … Continue reading »
In the outside world: 17th May
Interesting media-related links this week from Anjali Ramachandran, Head of Innovation (@anjali28). — PRODUCT INNOVATION Audi’s Start-Stop technology switches off the engine when the car stops at a traffic light and turns it back on when it’s time to move. The Start-Stop app does a similar thing for your phone: it alerts you to apps … Continue reading »
Social Media Newsletter 17/05/2013
Hello everyone! Please check out this week’s social news…. From Gordon Ramsay to songs in space… Partnerships and Acquisitions Yahoo announces a partnership with Twitter- What will this mean? It will bring real time tweets from politicians, celebrities and alike straight into the Yahoo news content. Great news for Yahoo. This comes a week after … Continue reading »
Don’t Just Win at Cannes, Win Cannes!
PHD and Cannes Lions invite delegates to play to ‘Win Cannes’ This year, for the first time, Cannes will function as a mass-scale game. Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app, announced today. … Continue reading »
APG Worlds Collide 2013 event: a summary
A few PHD’ers went to the APG’s Worlds Collide event earlier this week. Lauren Port (@laurenglauren), Media Group Manager, reports: — Yesterday I went to the APG (Account Planning Group)’s strategy conference which was themed ‘How To Win Against All The Odds’. There were four speakers, all from totally different backgrounds, who had some interesting … Continue reading »
In the outside world: week ending May 10th
Our usual collection of interesting media links from around the world: MARKETING INNOVATION In India, Unilever’s Active Wheel detergent had to reach a rural audience with low levels of literacy. They used SMS and humour to cut through very successfully. Why: Shows how working with constraints leads to real creativity. Amnesty used Facebook Timeline to … Continue reading »
PHD Introduces…Nathalie Coulibeuf
Who are you? Nathalie Coulibeuf What do you do? (in 10 words or less) I am head of social at PHD. With my team we look after everything related to social media. Are you on Twitter? Yes @Glueberrybaker Would you rather not need sleep or not need food? Not need to sleep. I love food … Continue reading »
Social Media Newsletter 10/05/2013
Good afternoon all. We have everything from Alex Ferguson to Ryan Gosling this week. Check it out Alex Ferguson has retired. 1.4 million mentions of it on Twitter in the first hour – by comparison it took four hours for the death of former Prime Minister Baroness Thatcher to top one million. Check out more … Continue reading »
In the outside world: 3rd May
Anjali Ramachandran, Head of Innovation (@anjali28) shares a few interesting links from the outside world: — MARKETING INNOVATION Lego is building its first ever school, set to open in August in Billund, Denmark. Why: Extending the brand into an association with successful learning can only go well for them (early days yet but as the … Continue reading »
