Changes are afoot in the world of on-demand TV and video that could not only impact the viewing patterns of early adopters and the masses, but bring about a seismic shift in advertising revenues which are today mostly TV-driven. In fact, I am fairly certain that the masses will get there sooner than expected, if … Continue reading »
PHD POV: Facebook Timeline for marketers
Brands get ready – on Facebook you will soon be forced to use Timeline as your new profile page design. According to Facebook CEO Mark Zuckerberg, Timeline is a way to better present “the story of your life.” The same will hold true for brands. With the announcement this week, it’s time to start preparing … Continue reading »
Hidden Heroes
Last Thursday, as part of Anjali’s Inspiration Sessions we went to the Science Museum! No, we weren’t just going because she hadn’t been before and just wanted to check it out, but rather to see the travelling ‘Hidden Heroes: The Genius of Everyday Things’ exhibition. A lot like the ‘Power of Making’ exhibition at the … Continue reading »
Outdoor work for Gap
We’re pretty proud of the recent outdoor work we did for Gap, the first brand in the UK to use illuminated T-side ads on buses. We thought it was a nice way to bring Gap’s ‘Be Bright’ campaign to life, especially in the dark winter evenings of February. There’s an article here in Media Week … Continue reading »
Snow, Final Destination and the future of DVDs. An evening in with UltraViolet
With temperatures dropping below zero and forecasts of heavy snow all over the UK, what better way to spend an evening than with a cup of tea and a film. The latest addition to my collection is Final Destination 5. A Blu-ray with a twist. The Warner Bros title is the first film in the … Continue reading »
Video Advertising Trends for 2012
This morning I went to an event organised by interactive video advertising company Brainient, on the topic of Video Advertising Trends for 2012. Here are my notes, which I thought would be useful to share here: Sorosh Tavakoli, Founder and CEO, Videoplaza Videoplaza apparently raised $12 million for its multiscreen ad sharing platform just yesterday. … Continue reading »
Sign up to the British Heart Foundation’s Hope Tank
The British Heart Foundation is a PHD client. We’re working on a campaign for them to raise awareness of an issue that probably not very many people (including most of us here at PHD, till we started working on this campaign) knew about: the ability of zebrafish to regenerate its own damaged heart cells and … Continue reading »
The year ahead for media planning
David Wilding, our Head of Planning, wrote this piece for Campaign recently. – Several years ago, I knew of a bloke whose pulling technique involved pointing at a woman’s chest as she walked past and guessing her bra size aloud. If he was in media planning today (and I suspect he’s more likely to be … Continue reading »
CES. Smart TVs, Las Vegas and the missing porn stars
The Consumer Electronics Show was in full swing last week. Armed with my loyal Canon 350D, my Ray Ban glasses and a bit of a hangover I also showed up in the outskirts of Las Vegas hoping to catch a glimpse of the latest gadgets and new technologies first hand. TV seems to come out … Continue reading »
Tablet ads are falling short of the platform’s potential
Nick Ellsom, our Head of Digital, wrote this piece for New Media Age recently. – 2012 will see every man and his dog buying a tablet it seems, with sales set to sky rocket. Deloitte is predicting 5m+ sales of tablets this year, which means the device is set to become mainstream in the next … Continue reading »
